VM Dent
According to our open methodology, this clinic scored 66.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #13 of 21 ranked clinics · Last checked: 17 September 2026
66.7/100
Positions by Rating Profile
- Overall Transparency & Trust#1366.7/100
- Best for Expats#1266.5/100
- Best for Dental Implants#1264/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1259.5/100
- Best English-speaking Clinics#1268.7/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)#466.7/100
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✓ General anaesthesia / deep sedation (sleep dentistry) — General anaesthesia / deep sedation documented Implantology page: 'General Anaesthesia is available upon request' (+€100/hr) [vm-dent-sedation]
Summary
Dentist-led clinic (Dr. Kostadin Mitov) offering implantology, orthodontics (braces and aligners), aesthetic dentistry, periodontology and fillers. Multilingual website with English-speaking support and free initial examination; oriented to international patients.
Fetched pages did not expose a phone/email/street address; contact captured via a quote form.
Strengths
- Information Transparency: 16 of 20 points.
- Reputation & Reviews: 18.5 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 6 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; x-ray / imaging price listed)
- AI & Search Visibility: 2.5 of 10 verifiable points (missing: mentioned for: best dentist Bulgaria; mentioned for: English speaking dentist Bulgaria; mentioned for: dental implants Bulgaria; mentioned for: emergency dentist Bulgaria; mentioned for: Bulgaria dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
16 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s4] | 4/4 |
| ✓ | Dentist names listed Dr. Kostadin Mitov named. [s4] | 3/3 |
| ✓ | Dentist specializations listed [s4] | 2/2 |
| ✓ | Real clinic photos [s4] | 2/2 |
| ✓ | Service list published [s4] | 3/3 |
| ✗ | Clear contact details Phone/email/address not shown on fetched pages; only a quote form. [s4] | 0/2 |
| ✓ | English website version [s4] | 2/2 |
| ✗ | Address and map published No explicit street address on fetched pages. [s4] | 0/2 |
Price Transparency
6 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s4] | 0/3 |
| ✗ | Cleaning price listed Periodontology and aesthetic-dentistry pages describe gum and cosmetic treatments with no cleaning/scaling price [vm-dent-deepen] | 0/2 |
| ✗ | Filling price listed No filling price found on any service page [vm-dent-deepen-2] | 0/2 |
| ✓ | Crown price listed Single implant with zirconia crown bundle listed at €1,000 (standalone crown price not separately broken out) [vm-dent-deepen-6] | 2/2 |
| ✓ | Implant price listed All-on-4 from €2,900, All-on-6 zirconia €5,000 [vm-dent-deepen-7] | 2/2 |
| ✓ | Consultation price listed Free consultation offered via the contact form [vm-dent-deepen-3] | 2/2 |
| ✗ | X-ray / imaging price listed Panoramic X-ray is bundled into the treatment package, not sold or priced separately [vm-dent-sedation] | 0/2 |
Reputation & Reviews
18.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26 [vm-dent-refresh] | 6/6 |
| ◐ | Google review volume as of 2026-09-25; previously 174 [vm-dent-gbp-2026-09-25] | 2/3 |
| ✓ | Review recency as of 2026-09-17 [vm-dent-deepen-8] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to all five readable reviews, most recently 2026-08-19 [vm-dent-deepen-4] [vm-dent-deepen-9] | 2/2 |
| ✓ | No recurring complaints Histogram 1-2★ 6 of 179 (3.4%); the five readable reviews are all 5★ with no complaint theme [vm-dent-deepen-4] | 2/2 |
| ✓ | No suspicious review patterns Histogram not 100% 5★; readable reviews are long, specific and personalised, not templated [vm-dent-deepen-10] | 2/2 |
| ✓ | Active Facebook presence [s4] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms WhatClinic and other aggregators. [s18] | 0.5/0.5 |
Medical Infrastructure
10 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Panoramic X-ray documented as part of the implant treatment package [vm-dent-sedation] | 2/2 |
| ✗ | CBCT (3D imaging) Treatment package explicitly lists panoramic X-ray only; no CBCT/3D imaging mentioned [vm-dent-deepen-11] | 0/2 |
| ✓ | Implantology [s4] | 2/2 |
| ✓ | Orthodontics Braces and aligners. [s4] | 2/2 |
| ✓ | Oral surgery Oral surgery documented: wisdom tooth extraction, cyst removal, sinus lift [vm-dent-deepen-12] | 2/2 |
| ✗ | Pediatric dentistry Pediatric dentistry is not among the clinic's five listed services [vm-dent-deepen-5] | 0/1.5 |
| ✗ | Emergency care No emergency or same-day service documented anywhere on the site [vm-dent-deepen-13] | 0/1.5 |
| ✓ | Works with international patients English support and driver service. [s4] | 2/2 |
Communication & Service
7 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp icon on the contact page links to the clinic's WhatsApp number [vm-dent-deepen-14] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s4] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Free initial examination / remote treatment-plan quote. [s4] | 1.5/1.5 |
| ✓ | Clear service explanations [s4] | 1/1 |
| ✗ | Convenient opening hours Google Business Profile hours Mon-Fri 9 AM–6 PM, closed weekends — closes before 19:00 and no weekend hours; no separate hours published on the clinic's own site [vm-dent-deepen-15] | 0/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Bulgaria", "English speaking dentist Bulgaria", "dental implants Bulgaria", "emergency dentist Bulgaria", "Bulgaria dental clinic for expats".
| ✗ | Mentioned for: best dentist Bulgaria [sq] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Bulgaria [sq] | 0/1 |
| ✗ | Mentioned for: dental implants Bulgaria [sq] | 0/1 |
| ✗ | Mentioned for: emergency dentist Bulgaria [sq] | 0/1 |
| ✗ | Mentioned for: Bulgaria dental clinic for expats [sq] | 0/1 |
| ✗ | Structured data on website Only page-level JSON-LD types found (WebPage, WebSite, Article, BreadcrumbList, ImageObject, Person); no business entity markup [s4] | 0/1.5 |
| ◐ | Google indexing quality [sq] | 1/2 |
| ✓ | Dedicated service pages [s4] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: 220811200593 ("VM Dent" - Individual Practice for Primary Medical Care - Dental EOOD — LZIBPH) (LZIBPH searchMedicalStaff='Mitov' (in Cyrillic; Sofia) surfaced the clinic directly: legal entity name is a literal transliteration of the brand 'VM Dent'. Sofia, active, registered 2020-05-20. High confidence.) [vm-dent-lic]
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr. Kostadin Mitov [s4] [vm-dent-doclic] [vm-dent-bzs-010008800] | — | 010008800 | LPK number in the public register of BZS, the dentists’ professional body; membership rights uninterrupted, so entitled to practise (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: TripAdvisor presence
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://vmdent.com/en/ |
|---|---|
| Phone | +359 877 303 059 |
| https://www.facebook.com/vmdentbulgaria/ | |
| Google Maps | Map listing |
| Address | 14 Sveti Pimen Zografski St, Dianabad, 1172 Sofia, Bulgaria |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s4 | https://vmdent.com/en/ | Site-wide structured-data read (40 pages, 38 with JSON-LD) found only WebPage, ImageObject, BreadcrumbList, ListItem, WebSite, Article, Person types — no Organization/LocalBusiness/Dentist entity | 2026-09-17 |
| s18 | https://www.whatclinic.com/dentists/bulgaria/sofia/vm-dent | Aggregator rating/review count. | 2026-07-12 |
| sq | search:best dentist Sofia Bulgaria | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| vm-dent-lic | https://registries.his.bg/api/V1/outpatientcare/getOutpatientCareWi… | Registry record: number 220811200593, "VI EM DENT - Individual Practice for Primary Medical Care - Dental" EOOD, city 68134 (Sofia), statusCode 2, countAddress 2, countMedicalStaff 1, registered 2020-05-20. | 2026-08-25 |
| vm-dent-doclic | https://pub.registerbzs.org/reg.php?name=&midname=&surname=%D0%9C%D… | BZS surname search 'Mitov' (27 nationwide results): exact name match 'Kostadin Ivanov Mitov', LPK 010008800, continuous membership rights, Sofia regional college, address Sofia, St. Pimen Zografski St. 14. | 2026-08-25 |
| vm-dent-sedation | https://vmdent.com/en/implantology/ | "A Comprehensive Treatment Package That Includes: Initial Examination, Panoramic X-Ray, Tailored Treatment Plan..." — no standalone imaging price | 2026-09-17 |
| vm-dent-refresh | https://www.google.com/maps/place/VM+Dent/@42.665477,23.3505142,761… | Google rating 4.9 (174 reviews) as of 2026-08-26 | 2026-08-26 |
| vm-dent-deepen | https://vmdent.com/en/periodontology/ | Periodontology page describes gingivitis/periodontitis treatment; no cleaning or scaling price published | 2026-09-17 |
| vm-dent-deepen-2 | https://vmdent.com/en/aesthetic-dentistry/ | Aesthetic-dentistry page (crowns, veneers, bonding, whitening) has no filling item or price | 2026-09-17 |
| vm-dent-deepen-3 | https://vmdent.com/en/contacts/ | "Free consultation. Fill out this short form to receive your personalised treatment plan and quote." | 2026-09-17 |
| vm-dent-deepen-4 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: histogram 5★ 173 / 4★ 0 / 3★ 0 / 2★ 1 / 1★ 5 of 179; the five readable reviews are all 5★, no repeated complaint | 2026-09-17 |
| vm-dent-deepen-5 | https://vmdent.com/en/allservices/ | Complete service list: Implantology, Orthodontics, Aesthetic Dentistry, Periodontology, Filler Placement — no pediatric dentistry | 2026-09-17 |
| vm-dent-deepen-6 | https://vmdent.com/en/implantology/ | "Dental implant prices ... Single implant with ZIRCONIA crown €1,000" | 2026-09-17 |
| vm-dent-deepen-7 | https://vmdent.com/en/implantology/ | "Prices per jaw. All on 4 with RESIN teeth €2,900. All on 4 with ZIRCONIA teeth €4,000. All on 6 with ZIRCONIA teeth €5,000. Bone graft €1,500" | 2026-09-17 |
| vm-dent-deepen-8 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: newest exact review date 2026-07-18 | 2026-09-17 |
| vm-dent-deepen-9 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Owner reply to 'Desi M' (2026-08-19): "Thank you very much for your kind words and for sharing your experience with VM Dent..." | 2026-09-17 |
| vm-dent-deepen-10 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: 96.6% 5★ (not 100%); 5 readable reviews are detailed narratives naming specific doctors and treatments | 2026-09-17 |
| vm-dent-deepen-11 | https://vmdent.com/en/implantology/ | Detailed implant treatment-package list names 'Panoramic X-Ray' with no CBCT/cone-beam/3D scan item | 2026-09-17 |
| vm-dent-deepen-12 | https://vmdent.com/en/implantology/ | "Oral surgery ... We also frequently perform other oral surgeries, including wisdom tooth extraction, cyst removal, and sinus lift procedures." | 2026-09-17 |
| vm-dent-deepen-13 | https://vmdent.com/en/allservices/ | Full service list and implantology/contacts pages read; no emergency/same-day wording found | 2026-09-17 |
| vm-dent-deepen-14 | https://vmdent.com/en/contacts/ | WhatsApp icon on the contacts page links (via a redirect) to https://wa.me/+359877303059 | 2026-09-17 |
| vm-dent-deepen-15 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google Business Profile hours as of 2026-09-17: Mon-Fri 9 AM–6 PM, Sat/Sun closed | 2026-09-17 |
| vm-dent-gbp-2026-09-25 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing read on 2026-09-25: rating 4.9 from 183 reviews; star histogram 1★ 5 / 2★ 1 / 3★ 0 / 4★ 0 / 5★ 177; newest review dated 2026-09-24. | 2026-09-25 |
| vm-dent-bzs-010008800 | https://pub.registerbzs.org/reg.php?name=&midname=&surname=&uin=010… | BZS public register, record for LPK 010008800: Dr. Kostadin Ivanov Mitov, status "uninterrupted membership rights" (the register's mark that the dentist may practise), registered with the Sofia regional college. | 2026-09-30 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Corrected 2026-09-29: review count 183 (was 174) from the Google listing on 2026-09-25. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's service pages (implantology, periodontology, aesthetic dentistry), contact page and full service list in English, plus its Google listing. Recorded: implant and bundled implant-crown pricing, and a free consultation, published; no standalone cleaning, filling or imaging price; a panoramic X-ray and oral surgery (extractions, cyst removal, sinus lift) documented, no CBCT; no pediatric or emergency service; a WhatsApp contact channel; no structured data found on the site. Google reviews are recent, positive, individually answered by the clinic, and show no signs of manipulation. Still unverified: TripAdvisor presence. |
| 2026-09-07 | opaque_prices flag removed under methodology v1.4.0 (no evidence of bait/opacity; non-publication is scored by price criteria). |
| 2026-08-26 | Re-verification 2026-08-26: website live; captured specific street address (14 Sveti Pimen Zografski St, Dianabad) and phone +359 877 303 059 from the clinic's own contacts page (previously unset). Google rating unchanged at 4.9 but review count updated to 174 (from 107). Note: the Google Maps listing itself displays a different phone (+359 87 651 0055), likely a call-tracking number; the official contacts-page number was used. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live. The clinic's contacts page gave a full street address and phone number where the record on file previously had only 'Sofia, Bulgaria' and no phone, so both are now recorded, along with the Google Maps profile link and pin coordinates. No Google rating/review count could be verified (no readable copy found), so the stored values were left unchanged. |
| 2026-08-25 | Recorded sedation / general anaesthesia availability (informational): documented as available. Implantology page: 'General Anaesthesia is available upon request' (+€100/hr) |
| 2026-08-25 | License verification 2026-08-25: LZIBPH clinic registration 220811200593 found under a literal transliteration of the 'VM Dent' brand (Sofia). Dr. Kostadin Mitov confirmed in BZS with an exact name match (LPK 010008800, Sofia). |
| 2026-08-18 | Imported from the city-tier dataset (data originally collected 2026-07-12). |
A question or a correction?
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